Above all, creating lots of good content for your site on a regular basis is the best thing you can do for your Search Engine Optimization efforts. Google’s algorithm that evaluates “Page Rank” (how your page is ranked against the other pages with similar content) has hundreds of different parts to it. And they’re changing it all the time. So rather than trying to trick the search engines, simply create good content. Then, when the algorithms change (and they will), your good content will still be considered relevant.

To prove the point:

“We don’t actually want you to be successful,” he said. The company’s algorithms are trying to find the most relevant search results, after all, not the sites that best game the system. “The fundamental way to increase your rank is to increase your relevance,” — Eric Schmidt, CEO Google

The point Eric Schmidt is trying to make is that it’s a cat and mouse game. Google will never release what their algorithms are. There are enough smart technical folks out in the world that are able to take shortcuts and find a way to beat their system. So, they want you to go back to the basics of life: Provide good content, be honest and full of integrity in your material, and Google will send their little SEO Spiders to come and find ya! Have no fear. These are good spiders.