Is getting yourself on a web directory important?
Many would say yes. Few would say no. In reality, they’re both right.
Web directories are like the directories you would find in your local mall. It is basically a list of web sites, usually organized into categories. These lists often include a link to your web site. [...]

Keywords are a very important part of any Search Engine Optimization campaign. You should certainly use them, but have you given much thought to how often they should be changed?
As you can imagine, search behavior changes over time. Popular search terms one month may be less popular the next month and new terms come up [...]

There is a lot of talk about the importance if high search engine ranking. Almost everyone agrees that few people go beyond the first two pages of search engine results pages (SERP), so it’s critical that your targeted keywords place you in the top twenty sites listed. Any further down and your chances of getting [...]

Recently, I posted an article that discussed in part the importance of keeping up with changes that the Search Engines make. The reason this is important is that whenever the search engines change how they consider your site’s content you have an opportunity. You can either see how you can benefit from these changes and [...]

Last month, Microsoft unveiled their new search engine: Bing. Google has also recently made some changes to their search engine. This has caused some webmasters to scramble in order to react to the changes made by the search engines, trying to capitalize on new resources or temporary benefits. This just reminds me of the importance [...]